On Feb 22nd, MCL Land and CSC Land Group successfully sold 326 out of 501 units at their joint venture project, Elta, located at Clementi Avenue 1. This resulted in an impressive 65% sales rate, with an average price of $2,537 per square foot (psf). The majority of buyers were Singaporeans, making up 90% of the total, while the remaining 10% were permanent residents. The highest number of buyers came from districts 19, 5, and 23, which includes the areas of Hougang, Serangoon, Sengkang, Punggol, Buona Vista, Clementi, Dover, Pasir Panjang, Bukit Batok, Bukit Panjang, Choa Chu Kang, Hillview, and Dairy Farm.
The two-bedroom units were the most sought-after among buyers, with 98% of the 179 units sold at prices ranging from $1.388 million ($2,261 psf). Additionally, 81% of the 108 three-bedroom units were also taken up at prices starting from $2.198 million. The one-bedroom plus study units were also popular, with 78% of them being sold at a starting price of $1.158 million.
Over 60% of the units sold were the one- and two-bedroom units priced below $2.2 million, according to Ismail Gafoor, CEO of PropNex. “The impressive sales at Elta shows the confidence of buyers in a development that blends modern living with convenience and comfort,” said Lee Tong Voon, CEO of MCL Land, the Singapore-based development arm of Hongkong Land.
Elta was the final of three private condominiums launched on government land sales (GLS) sites at Clementi Avenue 1. According to Ken Low, managing partner of SRI, there are currently no more development plots available in the Clementi town center. This is one of the main reasons for the strong sales, as the previous two projects at Clementi Avenue 1, the 505-unit The Clement Canopy and the 640-unit Clavon, had zero unprofitable transactions.
Based on caveats lodged, the average selling price of The Clement Canopy has increased by 45% to $1,922 psf since its launch in February 2017. Likewise, the average selling price at Clavon has jumped by 27% to $2,086 psf since its debut in December 2020.
Elta is strategically located near major employment nodes like the National University of Singapore (NUS), One-North, Pandan Loop Industrial Estate, the Science Park, Jurong Lake District, and the future Dover Knowledge District. It is also within walking distance to Clementi MRT Station on the East-West Line, and the upcoming Cross Island Line, which will run from east to west of Singapore, will have a station at Clementi. According to Mark Yip, CEO of Huttons Asia, “the upcoming Cross Island Line will enhance the connectivity in Clementi and potentially increase the quality tenant pool for Elta.”
The one- and two-bedroom units at Elta were the most popular among investors, while three-bedroom units were preferred by families. The four-bedroom units were purchased by bigger or extended families. “With Clementi’s excellent connectivity and rich amenities, we are confident that it will remain a highly sought-after destination for both homeowners and investors,” said Qian Liang Zhong, chairman of CSC Land Group, a subsidiary of China Construction (South Pacific) Development Co.
Moreover, Clementi Avenue 1 is in the educational belt, with prestigious schools such as Nan Hua High School, NUS High School of Mathematics and Science, and Anglo-Chinese School (Independent) in close proximity. It is also near tertiary institutions like NUS, Singapore Polytechnic, and United World College of South East Asia (Dover Campus). “With primary, secondary, and tertiary schools in the area, families with children can stay for a good 15 years – the duration of a child’s education,” said Low.
Projects at Clementi Avenue 1 are popular with investors due to the profile of tenants – primarily international students and professionals, added Low. For instance, two-bedroom units at The Clement Canopy of 624 to 732 sq ft have been leased at $4,200 to $4,700 per month, or $5.60 psf to $6.42 psf per month in January and February, based on data from EdgeProp Landlens and URA Realis. At Clavon, the latest rental transaction was for a 764 sq ft, two-bedroom unit leased for $4,600 or $6.02 psf per month at EdgeProp Landlens.
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Elta has also benefitted from the healthy pool of HDB upgraders in Clementi and Queenstown, according to Marcus Chu, CEO of ERA Singapore. He shared that over 2,500 HDB units have reached their Minimum Occupation Period (MOP) since 2021, with an additional 1,100 units set to do so this year. “The development is also well-connected to several nature parks, including Clementi Woods Park, West Coast Park, and Kent Ridge Park, offering residents easy access to green spaces,” said Chu.
On the same weekend of Feb 22nd-23rd, the 1,193-unit ParkTown Residence was also launched and sold 1,041 units. Collectively, Elta and ParkTown Residence sold more than 1,300 units, surpassing the 1,083 new homes sold for the entire month of January. “The sales momentum seen towards the end of 2024 has carried into the new year, and we expect the primary market to remain relatively lively in 2025 amid improved sentiment,” said PropNex’s Gafoor.
Huttons Data Analytics estimates developers’ sales in February to exceed 1,500 units. The total sales for the first two months of 2025 are estimated to be between 2,500 and 2,700 units, which is equivalent to 39% of the total new sales of 6,469 units for the entire 2024, according to Huttons. As a result, Huttons has revised its full-year projection for 2025 to be between 7,500 and 8,500 units, from its earlier estimate of 7,000 to 8,000. Its full-year price growth for 2025 is expected to be between 4% and 7%.…