BY WINNIE TANG02 Aug 2021
Local real estate advisory firm Edmund Tie & Company has announced that it will now be known as ETC, effective immediately. The rebranding exercise also includes a fresh new logo.
According to ETC CEO Desmond Sim, the term “ETC” has always been a commonly used abbreviation among both clients and employees. This decision to officially adopt ETC as the company’s new name was driven by its people, highlighting the company’s commitment to valuing and incorporating their input, opinions, and ideas.
Sim also emphasizes that the new name and logo represent the growth and evolution of the company as one united entity. It also signifies ETC’s determination to shape the future of the real estate industry, both locally and regionally.
This rebranding coincides with the company’s 30th anniversary. Established in 1995, ETC offers a comprehensive range of real estate services throughout the entire lifecycle of a property, from advisory and investment to management and divestment.
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BY WINNIE TANG
02 Aug 2021